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BEAUTY BOARD
"Models hit the street with their very own skateboard.
BEAUTY BOARD
"Models hit the street with their very own skateboard.
Some models land beauty campaigns. Others nab a pair of Victoria’s Secret Angel wings. But if you want street cred, there’s nothing more validating than getting your mug etched onto a skateboard.
So consider Coco Rocha, Ali Stephens, and Hannah Holman the hipster models of the year. The trio is literally the new face of Image Ride, a skateboard company by designer and artist Max Losee. It all started this past summer, when Losee realized that many of his customers weren’t using their longboards to ride—instead, they were mounting them on walls and treating them like works of art. Soon after, he launched the custom engraved board company Image Ride, celebrating in style by featuring Rocha, Stephens, and Holman on the first three boards ever produced for the brand.
But you don’t have to be an internationally recognized model to make it onto a deck. Upload your portrait (or any other image you’d like to see under your feet) and a few weeks later, you’ll get a customized longboard delivered to your door. Each maple/birch wood board comes with Randal trucks, Retro wheels, and Abec 7 bearings (which we hear is a big deal when it comes to riding). Each board is also numbered, much like a painting you’d see hanging on a gallery wall.
Even if you’re not getting calls to be the next face of YSL Skincare, getting your own Image Ride board means you’re sharing a campaign with Rocha."
REBECCA WILLA DAVIS
Visit imagerideboards.com for more info.
