WSJ's Elva Ramirez looks at elaborate, expensive showcards that agencies are creating to promote their models, including art books and even short films. (Sept. 3)
Marketing Model:
For Some Agencies
Its in the Cards
Elaborate fashion show packages can cost thousands of dollars; Part marketing, part ephemera
By ELVA RAMIREZ
September 3, 2008
About three weeks before fashion week starts, the offices of casting directors, stylists and designers are flooded with show packages containing cards of models that agencies want to promote for the bi-annual runway shows. Model cards are meant to provide basic stats on available models for hire: A typical card features photos of a model, his or her measurements and contact information..
