Monday, October 26, 2009

PULSE MGMT'S LISA HONG PUBLISHES AGIAN ! GIRL YOUR KNOWLAGE AND PASSION FOR THE INDUSTRY KILLS!!!


When Derek Lam showed his first collection at Fashion Week in 2003, fashion editors and insiders labeled him an overnight sensation. Lam, however, had many years of fashion experience and training that lead to his big debut and “instant” success, including attending the prestigious Parsons School of Design in New York and working at Michael Kors.

Lam was born in San Francisco, California in 1967 and has soaked up fashion ever since. Life experiences have refined his design skills and perfected his eye for creating classic designs with luxurious details. Lam’s looks are not flashy or gaudy; they are well-tailored, sophisticated pieces with an understated elegance.

Derek’s luxe pieces have earned him many A-list clients, including Liv Tyler and Gwyneth Paltrow. Lam’s clothing is not for women who crave attention and like to court the spotlight. The success of his clothes thrives on chic and refined women who appreciate timeless garments that are impeccably made with plush materials.

His Spring 2009 Ready-to-Wear collection was Derek Lam at his finest. His collection was made of pieces that highlighted a woman’s body without showing too much skin. Many of these pieces work well for the summer season, because they are perfect just as they are, without adding extra layers and bulk. This collection utilized the drawstring: Lam created comfortable, loose blouses, dresses, and tunics, pulled in at the natural waist to keep the wearer from getting lost in the fabric. He also included one of the biggest trends of this spring and summer, the jumpsuit, in varying lengths.

His color palette of tan, khaki, white, and black was a subtle choice compared to other lines of the season. However, the subdued colors really let his textile selection and designs take center stage.

Lam used a few pieces as exclamation marks in this collection of neutrals. He showcased sequined mini-dresses, a tomato-red tank dress, a canary skirt and blouse ensemble, and a few pieces in copper lamé. His looks were somehow classic, yet right on trend with the subtle design elements he used to play with their silhouettes.

While the fame and accolades came to Lam relatively quickly after his debut—his company has not yet reached its 10-year anniversary—he clearly is not a flash in the pan. With his client base, editorial presence, and design know-how, Derek Lam will be a power player in the fashion world for years to come.

written by Lisa Hong
This article originally appeared in the Summer 2009 issue of ELIZA Magazine